What is going on? This week insure and go, tesco finance, direct line, endsleigh, q4 and today uswitch have been 3rd in google for ‘car insurance’. What are google doing? Are they testing to pre-empt a big algorithm change?
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Update 27th Feb
And so the trend continues. Yesterday, MoneySupermarket were briefly 3rd, whilst today it was the turn of Compare the Market (this morning) before Direct Line moved up to be 3rd for Car Insurance this afternoon. Who will it be tomorrow? Perhaps Confused? Has anyone else seen such movement in any of the other SERPs? Certainly not in our other big 3 ‘cheap flights’, ‘digital camera’ and ‘mortgage’…