Check out this blogpost from Hitwise Research Director Robert Goade. Very interesting traffic analysis of Gocompare and the other big players for car insurance since GCs Google penalty.
According to Hitwise, GoCompare were receiving 17.49% of search traffic for ‘car insurance’ before the ban. Now they are receiving 2.31% for the same term.
Hmm, So today I noticed all of Greenlight’s CNIDR spammy link network of subdomains appear to have been banned from google. Google appear to have been doing a good job recently at penalising spam. However, The Fool, Alliance and Leicester, Asda Finance and Natwest etc still rank well in major serps eg Mortgages. What are your thoughts?
So, finally it would appear Google have taken action against link spam and banned Go Compare - the spammiest of link spammers. Go Compare appear to, not only have been kicked out for car insurance, but don’t even rank for their name.
It appears however, if you scroll through the serps, they are 51st for most terms - e.g. car insurance. Could this simply be a plus 50 penalty?
Anyone want to place bets on when they will return?
As of about 4.30pm GMT today, the Google toolbar ceased showing any green bar ratings for PageRank. All sites are now grey. Does this mean the end to PageRank as we know it or is this simply a glitch? What would the loss of visible pagerank mean to link brokers and buyers?
IMHO - this could be the most effective way Google could combat link spam…
Your thoughts?
