Our aim is simple - to provide a platform for open discussion of the search rankings; techniques, players, strategy and updates. We want you to be free to discuss any aspect of search marketing, however we will concentrate our discussions on players and techniques by critiquing what we see as the major SERPs. These are based on traffic and search volumes from a variety of sources including our experience, Google Trends, Google Adwords and what we believe big players in the industry are targeting. These can and surely will change, however initially we will concentrate on four verticals:
- Retail
- Finance
- Insurance
- Travel
The major search terms on which we will concentrate are therefore:
- Digital Camera
- Mortgage
- Car Insurance
- Cheap Flights
Big Players in these Search results
So, as well as picking the top search results, we will be looking for you all to be critiquing the activities of the big players. What are they doing to get themselves into the top 10 of each result? Which Agency is behind them? Which link acquisition technique are they using?