Acquired in 2006 by German web marketing group Global Media, Big Mouth are reckoned to be the UKs largest agency by revenue and now offer full service digital marketing with usability and editorial services to add to PPC and SEO. Big Mouth’s clients include some big hitters such as British Airways, Barclays and Hilton Hotels, however (as you may notice) many of their clients seldom hit the top 10 for our 4 major terms in Google’s natural search results.
Big Mouth publicly denounce link purchasing, however several of their clients, such as Hilton and XL airways show significant evidence of artificial link acquisiton upon analysis of their backward links. In fairness to BigMouth, this may not be down to them and the clients could be purchasing the links themselves our through a third party broker, something BigMouth should monitor closely.
BigMouth have in the past tended to focus on the non-link based SEO methods, such as excessive use of keywords in a drop down box; a tactic for which BigMouth suffered a few days of penalisation from the big G back in 2006. Overall however BigMouth appear to be the least Spammy of the major agencies. An ackolade which, unfortanately for advocates of Google’s don’t be evil policy, is not vindicated by BMs less than fantastic results.
Link Spam rating (Feb 08): 1 out of 10
Rankings rating (Feb 08): 5