Tamar are arguably the UK’s current most prolific search agency when it comes to rankings positions. Based in West London, and with a compliment of around 60 staff - around 20 of which are full time SEO analysts, Tamar boast an impressive array of some of the biggest names in Car Insurance including DirectLine, Endsleigh Insurance, Churchill, Saga, Tesco Compare and Compare the Market.
Tamar are one of the most aggressive link purchasers, with almost all of it’s clients showing high volumes of varied link purchasing techniques. These range from the clever (anchor embedded text links) to simple and (IMHO rather silly) plain text links from link brokers including text link ads.
Perhaps simply by the sheer profile of its clients, Tamar have yet to have been responsible for any high profile penalties. Ensleigh have consistently performed well due in the main to the high proportion of trusted university links. Direct Line are arguably one of the UKs biggest insurers and Tesco, well, are Tesco. Perhaps Compare The Market will be their first Go Compare style casualty?? Interestingly, Tamar appear to have far smaller presence in the non-insurance serps. A consequence of poor technical knowledge and a all-out link strategy?
Link Spam rating (feb 08): 8 out of 10
Rankings Rating (feb 08): 1